New Albanian Brewing Company

“In 2002, New Albanian Brewing Company became New Albany’s first commercial brewery since 1935, and since then we’ve brewed more than 30 different beers. Some have endured, and others have been known to reappear serendipitously, while a few were one-off and are fondly remembered. It bears remembering that the world’s classic beers weren’t created with beer style guidelines in mind. Rather, they were formulated with skill and creativity by artisans who cared deeply about their craft and didn’t give a damn about focus groups, marketing strategies or target demographics. Only much later were style categories devised and classic beer styles discussed. Certainly a rigorous commitment to the science of brewing remains a prerequisite for brewers in the 21st century, but without a properly heartfelt appreciation of beer as an art, the noble beverage finds itself reduced to the abject level of a commodity — degraded, abused and rendered inert. In other words, it becomes Budweiser, Miller and Coors, a sad fate accepted by the majority of America’s drinkers. Their loss is our opportunity, and the thinking consumer’s gain. At the New Albanian Brewing Company, we brew real beer. Our founding principle is that beer is neither soda pop nor a frozen and flavorless receptacle for lime wedges, paper umbrellas and carbohydrate counts. Beer as beer was meant to be is far greater than that. Beer is the mysterious, glorious union of grain, hops, water and yeast, and at NABC, beer tastes the way it was meant to taste. Like beer. NABC’s brewers of record, Jesse Williams and Jared Williamson, wouldn’t have it any other way. Their position has the fervent support of the people who count the most … our customers. Fully 95% of our production is sold on draft at our pub and pizzeria – Rich O’s Public House and Sportstime Pizza, both adjoining the NABC brewery in New Albany, Indiana – where you can enjoy draft NABC beers with pizza, sandwiches, soups and salads in an atmosphere unique in the metropolitan Louisville area. The art of brewing has returned to New Albany, and it is alive and well. ” – from www.newalbanian.com